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Award details
Motivational state and acquired liking for novel flavours: implications for understanding everyday food and drink choice
Reference
D17307
Principal Investigator / Supervisor
Professor Martin Yeomans
Co-Investigators /
Co-Supervisors
Institution
University of Sussex
Department
Sch of Psychology
Funding type
Research
Value (£)
255,232
Status
Completed
Type
Research Grant
Start date
01/10/2002
End date
01/10/2005
Duration
36 months
Abstract
This proposal examines how expression of liking acquired by association between a flavour and a desirable consequence (caffeine) or between a novel flavour and one with existing hedonic tone depends on the need state of the consumer. The proposal greatly extends recent work, and is the first to address flavour-consequence and flavour-flavour learning in humans in the same laboratory. The study uses a combination of six laboratory-based and three naturalistic studies to provide a comprehensive evaluation of how liking is acquired, and how this relates to the need state of the consumer. The proposal starts with complex experiments designed to clarify the nature of acquired liking reinforced by caffeine, and then extends this approach to flavour-flavour learning before examining how these mechanisms interact in normal liking of development in the laboratory and at home.
Summary
unavailable
Committee
Closed Committee - Agri-food (AF)
Research Topics
X – not assigned to a current Research Topic
Research Priority
X – Research Priority information not available
Research Initiative
X - not in an Initiative
Funding Scheme
X – not Funded via a specific Funding Scheme
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