Award details

Consumer attitudes and decision-making with regard to genetically engineered food products

Reference	BBS/E/F/04150960
Principal Investigator / Supervisor	Professor Lynn Frewer
Co-Investigators / Co-Supervisors	Dr R Shepherd
Institution	Quadram Institute Bioscience
Department	Quadram Institute Bioscience Department
Funding type	Research
Value (£)	71,062
Status	Completed
Type	Institute Project
Start date	01/04/1997
End date	30/11/1999
Duration	32 months

Abstract

Understanding consumer concerns about genetic engineering applied to food products, how these concerns affect the purchase of products based on these technologies, and how they are affected by information provision, is a major prerequisite for putting the technology to use. Already food companies hesitate to use genetic engineering to manufacture ingredients because they fear negative consumer reactions. The project is designed to bring about knowledge that will lead to a better understanding of consumer reactions, allowing food companies to integrate new technologies into their product development more effectively, and allowing policy makers to base decisions about information on these technologies on considerations of maximal effectiveness in informing consumer's in a way which relates to consumer concerns.

Summary

unavailable

Committee	Closed Committee - Agri-food (AF)
Research Topics	X – not assigned to a current Research Topic
Research Priority	X – Research Priority information not available
Research Initiative	X - not in an Initiative
Funding Scheme	X – not Funded via a specific Funding Scheme

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