BBSRC Portfolio Analyser
Award details
People's choice of vegetarian food, finding of beliefs and attitutdes as determinants of choosing vegetarian food
Reference
BBS/E/F/03057093
Principal Investigator / Supervisor
Dr R Shepherd
Co-Investigators /
Co-Supervisors
Institution
Quadram Institute Bioscience
Department
Quadram Institute Bioscience Department
Funding type
Research
Value (£)
14,986
Status
Completed
Type
Institute Project
Start date
01/06/1997
End date
31/05/1998
Duration
12 months
Abstract
There is evidence that the consumption of some types of meat is decreasing and that vegetarianism is increasing. It is argued by some that vegetarian diets (or those low in meat) may be beneficial fro nutrition and health. The reasons for people's consumption of vegetarian diets, or moves towards reducing meat consumption are not well understood and these forms of behaviour are likely to be influenced by many interrelating factors. Within this project the reasons for people's choice of vegetarian foods and diets will be explored. This will follow the theory of planned behaviour and address the influences of attitudes, perceived social pressure and perceived control, in addition to availability and information concerning such foods. It will explore the barriers to increased consumption of such foods and means for overcoming such barriers.
Summary
unavailable
Committee
Closed Committee - Animal Sciences (AS)
Research Topics
X – not assigned to a current Research Topic
Research Priority
X – Research Priority information not available
Research Initiative
X - not in an Initiative
Funding Scheme
X – not Funded via a specific Funding Scheme
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