Award details

Understanding consumer behaviour related to food choice

Reference	BBS/E/F/00042260
Principal Investigator / Supervisor	Dr Nigel Lambert
Co-Investigators / Co-Supervisors
Institution	Quadram Institute Bioscience
Department	Quadram Institute Bioscience Department
Funding type	Research
Value (£)	103,575
Status	Completed
Type	Institute Project
Start date	01/04/2005
End date	01/04/2006
Duration	12 months

Abstract

Why individuals eat what they do and the subsequent health consequences of those choices is a major national and international priority now and for the foreseeable future. This enormous subject can and is being approached from many perspectives: biological, genetic and economic. The psychological and sociological perspectives of food choice and health are essential dimensions in aiding our understanding. The sciences of complexity show us that we are embedded in a world fundamentally different from that which has previously characterised modern science, with its emphasis on prediction and control. Complexity techniques are already employed at IFR with regards to understanding collective dynamics (from microbial populations to sand piles), comparison and combination of distinct food safety information sources, and modelling with network methods. We plan to mesh this existing in-house expertise in mathematics / complexity with IFR¿s psycho-social and biological expertise to develop and apply the science of complexity to current social problems related to food.

Summary

unavailable

Committee	Closed Committee - Agri-food (AF)
Research Topics	X – not assigned to a current Research Topic
Research Priority	X – Research Priority information not available
Research Initiative	X - not in an Initiative
Funding Scheme	X – not Funded via a specific Funding Scheme

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