Award details

Perceptions attitudes and behaviour

Reference	BBS/E/F/00041059
Principal Investigator / Supervisor	Dr Nigel Lambert
Co-Investigators / Co-Supervisors
Institution	Quadram Institute Bioscience
Department	Quadram Institute Bioscience Department
Funding type	Research
Value (£)	417,081
Status	Completed
Type	Institute Project
Start date	01/04/1999
End date	30/09/2003
Duration	54 months

Abstract

This project comprises two interlinked subtasks. Social amplification of risk refers to the process by which public risk perceptions are increased following saturation media reporting about a particular hazard. Trust in institutions and information sources merits further empirical investigation, is the role of trust in mediating risk amplification or attenuation. Social psychological theory offers various frameworks for empirically assessing the importance of trust, and its constituent components, on attitude change. Incorporating new theoretical perspectives provide the basis for empirical tests of the model. The proposed research will aim to develop the theoretical framework in which consumer responses to food scares (genetically modified foods and microbiological food risk) impact upon consumer risk perceptions and behaviours). The incidence of microbiological food-borne illness is increasing, and increased risk communication efforts must be directed towards reducing optimistic biases which result in increased personal risk taking resulting from inappropriate food handling practices. Different approaches to new theoretical approaches to targeting risk communication about technological risks will be developed in order to deliver effective communication to at risk groups. Full collaboration with expertise micro-biological risk analysis will ensure delivery of recommendations regarding the content and mechanisms of delivery of risk information to key user groups.

Summary

unavailable

Committee	Closed Committee - Agri-food (AF)
Research Topics	X – not assigned to a current Research Topic
Research Priority	X – Research Priority information not available
Research Initiative	X - not in an Initiative
Funding Scheme	X – not Funded via a specific Funding Scheme

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